Fox Real Estate
Matthew Remphrey

Established by Andrew Fox in 2005, Fox is one of Adelaide’s most respected boutique real estate agencies specialising in high-end properties. Business growth and a move to larger premises prompted Andrew to strengthen his market position by undertaking a brand review and corporate identity refresh.

Our strategy retained the company’s distinctive red fox logo and “The Hunt is Over” tag line. We refreshed the identity with this tag line in mind — the fashion and style of the hunt was subtly introduced through a colour palette of navy, red, cream and gold; patterns based on herringbone, tartan and hounds tooth; and textured woven stocks. The new identity for Fox is bold and contemporary, but is imbued with a timeless elegance befitting the company’s clientele.