Penley Estate

Matthew Remphrey


Penley Estate is an iconic family-owned wine brand from one of Australia’s most famous wine regions, Coonawarra. Years of neglect had almost killed the brand and it was failing to attract a younger customer.

Contemporary Coonawarra was the positioning we developed for the
new Penley. Our rebrand takes the company’s familiar sun logo and repurposes it as a contemporary, minimalist golden orb rising across its livery.

The Mythology range wines are all named after mythological figures through the centuries. The fine scraper board illustrations are in contrast to the contemporary layout and embellishments.

The Heritage range of wines also sport a set of labels with a gradient from dark to light, symbolising the dawn of a new day for Penley.