Fig Tree Digital

Sarah Shanahan Website 

Team: Maria De Conno – Strategy,

Jeremy Boyd – Creative Director / Designer

Obed Rozenweig – Digital Developer


Sarah Shanahan runs a group of businesses in order to make a living from her many passions and talents – lifestyle photography & styling, organised interiors and VIP shopping tours.

The demand for Sarah Shanahan’s services have been expanding rapidly, pushing the need for the design and development of a new website to encompass all business areas in one central location. The website required an easy-to-use online booking service for her VIP Shopping Tours as well as an image gallery to showcase her increasingly popular social media lifestyle photography.

Sarah’s three businesses were growing steadily by word of mouth, and her rise in popularity on Instagram as a much loved ’style guru’ was gaining momentum at an even greater pace. Her web presence needed to back the professional image she had built for herself on social media and reflect her highly sought-after photographic styling, which is as she puts it “a touch of Scandinavian with a modern, minimalist Australian vibe”.