Fig Tree Digital

Wallis-Smith Financial – Brand Communications

Maria De Conno – Strategy
Jeremy Boyd – Creative Director / Designer
Obed Rozenweig – Digital Developer



Wallis-Smith Financial is an Adelaide-based, full service, financial planning practice led by husband and wife team, Sam and Victoria Wallis-Smith. People seek out Wallis-Smith for one of two reasons – to plan for their retirement, or to build wealth.

The key goal for Wallis Smith Financial (WSF) was to showcase their expertise and achieve significant expansion into new target audiences for their Wealth Creation financial services.

WSF needed tools for clear communication as well as a rejuvenated brand that would attract new clients whilst engaging and retaining existing clients.