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David Colliver Industrial Design

If…Pen

Design an innovative product ideal for high quality Lean Australian manufacture that can inspire the same from influencers worldwide:

  • Unique and providing pleasure, simplicity, reliability and durability
  • Affordable every-day-carry item to continually reinforce these principles
  • Application contributing to creativity
  • Costs proportioned to customer value (Value Analysis) including:

– High design value minimizing impact of Australian manufacturing costs

– High benefit : complexity ratio minimizing quality costs

– High value : mass ratio minimizing export costs

– Low capital and operating overhead (Design for Lean)